I regularly workout at LA Fitness, whose walls are covered in large images of fit folk working out, with a word associated with each image. Those words may be 'strength', 'fitness', or 'confidence'.
The Problem
In the case of 'confidence', each letter has equal spacing the the left and right of it, except for the 'i' which is too close to the letter on its left, yet spaced appropriately on its right side. For someone who likes balance, this uneven spacing is unsettling.
Notice how close the 'i' is to the 'f'
And don't get me started with 'performance'.
Note how the 'r' touches the 'f', and is so close to the 'm'
The Solution
Their graphic design person should pay attention to the detail of their work. Regarding the text used on visual displays, to make sure characters are purposefully designed with necessary kerning to achieve a pleasant visual result. Space letters more evenly from letters bookending them. For goodness sake don't let them touch.